Our story
Family run since 1998, and still on site every day.
Alder Lane began with one crew, one truck and a promise to build every pool as if it were our own. Twenty-eight years and more than 1,200 pools later, the family still designs and builds every one.
Second generation
Family owned since 1998
28
Years building
1,200+
Pools completed
14
Design awards
4.9
Average review score
How it started
One crew, one truck and a promise.
Rob Alder built his first pool in a Naples backyard in 1998, with a borrowed excavator and a crew of three. The owners still swim in it every morning.
From the start, the idea was simple: design every pool around the people who will use it, build it with our own hands, and stand behind it for as long as they own the home. No subcontracted crews, no shortcuts, and no disappearing once the water is in.
Today Rob’s daughter Claire leads our design studio, and the business is still family owned. Our crews have grown, our tools have changed and our 3D studio would have been science fiction in 1998 — but every pool is still built to the standard Rob set on day one.
— Rob & Claire Alder
Gallery
Twenty-eight years of backyards.
A few favourites from the pools, spas and gardens we’ve built since 1998. Tap any image to see it full size.
Milestones
Twenty-eight years, one standard.
1998
The first pool
Rob Alder builds his first pool in Naples with a crew of three.
2009
Master Pools Guild
Invited to join the Guild, one of only a handful of builders in Florida.
2016
Design studio opens
Our Naples studio opens with full-size samples and 3D walkthroughs.
2025
NPC Gold Award
Gulfshore Residence wins gold for vanishing-edge design.
Why Alder Lane
Built properly, by people who still answer the phone.
We’re a family-run studio, not a franchise. Every project is designed in-house, built by our own crews and backed by a structural warranty for as long as you own the home.
Award-winning design
3D design studio, landscape-led layouts and 14 national design awards.
Premium materials
Natural stone, glass tile and quartz finishes, sourced and fitted by specialists.
One team, start to finish
Your designer stays with you from first sketch to the day you swim.
Lifetime structural warranty
Plus extended equipment cover and a dedicated aftercare team.
The team
The people who will build your pool.
You’ll meet the people below at your first consultation, and you’ll see them on site until the day you swim.
RA
Rob Alder
Founder
Still on site most days. Rob has personally overseen more than a thousand builds.
CA
Claire Alder
Design director
Leads the studio and every client’s design, from first sketch to final finishes.
MR
Marcus Reid
Build director
Runs our crews and keeps every project on programme, on budget and spotless.
Accredited by the industry’s leading bodies and awarded for design excellence.
Start your project
Ready to plan your pool? Let’s talk it through.
Book a free design consultation at your home or in our Naples studio. A designer will call you within one working day.
Or call the studio
(239) 555-0148